Since you have to chose which in-app purchase products to promote, most apps just simplify don’t take advantage of this feature.Īlso, promoted in-app purchase products feature their own metadata including title, description and icon. In-app purchases (IAPs) and auto-renewable subscriptions can receive promotional placement on your product page and via editorial features. It should still be familiar to users.Ĭandy Crush standard vs. Use color palettes or small adornments associated with the holidays.Research also shows that holiday-themed app icons can drive up to 40% more app installs.Ī few notes about this app growth hacking strategy: This simple change can help you catch the eye of dormant users and bring them back into your app. Refresh your app icon with a holiday theme. Don’t forget to remove the seasonal keywords when it’s time.Be sure the seasonal keywords are still relevant to your app.For example, an app in the Shopping category may want to include terms such as “Cyber Deals” around Black Friday and Cyber Monday.Ī few notes about this app growth hacking technique: Add Holiday Search TermsĬonsider temporarily updating your app title, description, and metadata with seasonal keywords. Be sure to identify the right keywords before employing this tactic. Include Keywords in App NameĪccording to AppFigures, the most important App Store Optimization (ASO) technique employed by app growth hacking experts is including keywords in your app name. Here are ten app growth hacking strategies for the holidays. In fact, the week of Christmas in 2020 generated $1.8B in consumer spend on just the App Store. The holiday season is the most lucrative time of year for app publishers.
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